Event Marketing Manager, US
Who we are
Olink Proteomics is a rapidly growing life science company committed to advancing the understanding of human diseases through proteomics. We are dedicated to innovation, quality, rigor, and transparency, providing outstanding solutions and support for human protein biomarker discovery.
The vital role of proteins in understanding human biology has been recognized for many decades, but technological limitations severely restricted the comprehensive investigation of the huge number of proteins that could be important in different biological processes and diseases. With Olink, scientists can now simultaneously measure thousands of human proteins using just a few µL of blood sample, with highly specific, thoroughly validated assays that cover a very wide dynamic range (fg/mL to µg/mL).
In a few years, Olink has grown rapidly from a small, Sweden-based company offering assays for a few hundred proteins, to a NASDAQ-listed organization with a strong global presence, a broad portfolio of flexible protein biomarker solutions and library of high quality, thoroughly validated assays that covers ~3000 proteins.
Position Description
Olink is looking for an energetic professional to be responsible for executing tradeshows, Olink conferences and online events in support of strategic marketing initiatives. This includes planning, executing and coordinating Olink’s exhibits at North American conferences.
The person in this role will also be responsible for tracking and managing the costs of events to meet budget expectations, formatting tradeshow leads, and analysing conference success. In addition, the Field Events Marketing Manager will assist the larger Marketing team in building brand awareness, lead nurturing, and engagement across digital marketing channels. As a member of a growing team, the successful candidate will also be comfortable taking on additional roles within a fast-paced, performance-driven environment.
Primary Responsibilities
- Work with the respective marketing and promotion teams to optimize event and associated campaign effectiveness
- Coordinate tradeshow logistics including shipping and receiving tradeshow materials and giveaways
- Work with various vendors and show services for the preparation of tradeshows
- Recommend cost effective alternatives for the purchasing of supplies and materials
- Negotiate, update and maintain all Tradeshow Hotel Room Blocks, fulfilling other administrative duties and tasks as assigned
- Negotiate and manage regional contracts and/or sponsorships with conference organizers
- Setup and organize meetings for upcoming conferences to include planning presentations
- Work with the field commercial organization to arrange for conference speakers (KOLs)
- Conduct post-show wrap up, measuring ROI and monitoring against goals and objectives
- Maintain updated customer and opportunity information in Salesforce.com
- Maintain a Marketing Automation platform (HubSpot) such as uploading leads from events, updating leads’ email subscription preferences, etc.
- Assist with building marketing campaigns and ensure that emails are sent in an accurate, timely manner
- Assist with lead scoring and lead flow through marketing automation
- Develop A/B tests and analyze results to develop insights to improve conversion rates and retention rates
- Assist with social media content promotion, distribution, and analytics (LinkedIn primarily)
- Work closely with your new Olink colleagues to ensure they are up to date with market trends, trends in promotions, and events needs
Qualifications/Skills
- BS/BA degree in Business, Marketing or related field
- 2 to 4 years of related events, tradeshow and/or conference planning experience
- Knowledge of tradeshows, booth construction and creative production
- Up to 40% of both domestic and international travel to conferences and tradeshows
- Strong written and verbal communication skills
- Exceptional attention to detail, process, refinement, and delivery and ability to prioritize and manage multiple tasks
- Familiarity with marketing automation (specifically HubSpot) and CRM (specifically Salesforce)
- Strong Excel Skills
- Excellent people and management skills to interact with global staff, colleagues, cross-functional teams, and third parties
- Must possess a positive, can-do attitude, demonstrate critical thinking and creative problem-solving abilities
- Experience in the life science industry a plus
- Experience with graphic design (Adobe Pro DC, InDesign, etc.) is also a plus
#HLS
- Department
- Global Marketing
- Remote status
- Fully Remote
- Employment type
- Full-time
Uppsala
Accelerating proteomics together
Providing world-class technology, products and services is important, but we don't think that's enough. We also believe passionately in collaboration and transparency, supporting our customers every step of the way to help them better understand real-time human biology to the benefit of all!
About Olink
Olink Holding AB (publ) (Nasdaq: OLK) is a company dedicated to accelerating proteomics together with the scientific community, across multiple disease areas to enable new discoveries and improve the lives of patients.
Olink provides a platform of products and services which are deployed across major biopharmaceutical companies and leading clinical and academic institutions to deepen the understanding of real-time human biology and drive 21st century healthcare through actionable and impactful science.
The Company was founded in 2016 and is well established across Europe, North America and Asia. Olink is headquartered in Uppsala, Sweden.
Event Marketing Manager, US
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